Well, after just a while ago with the whole Universal pulling out of iTunes fiasco, it seems that NBC is following the same path now. It seems that NBC and Apple are unable to come to a mutual agreement regarding pricing, which seems much more of a valid reason (albeit very greedy) than what Universal's excuse was....which was iTunes has a monopoly and is not allowing equal competition from other online music stores, especially when their (Universal's) catalogue was flourishing on the iTunes store.
Currently, NBC's offerings go for $1.99 on iTunes (TV shows), and they wanted to double their gain on iTunes by asking Apple to charge users $4.99 per episode. Talk about being greedy, sheesh. Apple, as a result declined this, and has stated that other media companies, such as FOX, The CW, ABC and CBS are quite fine with $1.99 and are on the catalog still.
Eddy Cue, who is the VP of iTunes, has stated this in reaction:
"We are disappointed to see NBC leave iTunes because we would not agree to their dramatic price increase, We hope they will change their minds and offer their TV shows to the tens of millions of iTunes customers."
Nevertless, the NBC aired shows will still be on iTunes up until the end of this year.
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