Via BoingBoing Gadgets: Windows is virus-stricken and insecure..
The UK Advertising Standards Authority has ruled in favour of Apple over complaints relating to the Mitchell and Webb UK TV "I'm a Mac" ads. In particular, the claims regarding Windows crashing and needing regular reboots and the increased likelihood of virus infections.
Original case can be found here: Advertising Standards Agency
In total, a massive 14 complaints were lodged with the agency. From the ASA ruling:
1. Nine of the 14 complainants, who believed a virus attacked software and operating systems, not hardware, and a PC could use a variety of software and operating systems, some of which contracted similar low numbers of viruses as Mac OS X, challenged whether the ads misleadingly implied all PCs, regardless of the software or operating system they used, were vulnerable to crashing, would contract a number of viruses and would frequently need to be restarted.
2. Eight of the 14 complainants challenged whether the claim "I run Mac OS X so you don't have to worry about the viruses and spyware that PCs do" in ad (a) was misleading and irresponsible, because it implied Mac computers could not be infected by viruses and therefore did not require virus protection.
3. Three of the 14 complainants challenged whether ad © misleadingly implied Mac computers would never crash or need to be restarted.
4. One of the 14 complainants challenged whether ad (
was misleading and irresponsible, because it implied Mac computers could not be infected by viruses and therefore did not require virus protection.
Apple responded to the complaints by supplying articles, references & reviews where it has been stated that Mac OS requires less reboots and is less susceptible to virus infection.
Complaint - "not upheld, no further action necessary". It's official (even though it is what we knew already), Mac OS is more stable and more secure than Windows.
The only remaining question is - who were the 14 people who complained??
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