Steve Jobs personally announced the debut of iCloud, Apple's new cloud service to replace MobileMe. iCloud lets Mac and iOS users store their content in the cloud, ensuring that data is sync'd Over-The-Air in realtime.
Whilst MobileMe used to have an annual license fee, iCloud will be free when it's launched this fall, and gives users 5GB of storage. Users can expect to have their contacts, calendar and @me.com mail sync'd across all enabled devices. Because iCloud is built right into the apps, there's no separate apps to download, you need only upgrade to iOS 5 which is compatible with all devices that iOS 4 is compatible with (iPod Touch 3rd generation or newer, iPhone 3GS or newer, all iPads).
Furthermore, the new iTunes Match service will let users download music that they may have downloaded or ripped from elsewhere, giving them access to potentially higher quality 256kbps AAC tracks across all their iCloud-enabled devices. This isn't quite the Spotify killer that it potentially could have been, but it's a step in its direction.
For more details check out Apple's iCloud pages.
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