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Now that it supports HD, the AppleTV is more justified for it's price. I mean, when the Xbox 360 Premium was only $50 more than the cheapest AppleTV, or the PS3 was the same price as the higher end, it was really a bad purchase, since those consoles did HD. Now that the AppleTV does HD, it becomes more beneficial, as it has a much better interface than WMC (IMHO, where most people feel Apple is worse, I think they're better). The XMB is a nice interface, and the built in Blu-ray still has me keeping my PS3 as a set top box. But for those who want the sleek interface device, the AppleTV is more justified now.

Apparently Apple TV is not being sold at or close to manufacturing cost (estimates at $200-220 to manufacture) and so they are making their profit on the content rather than the hardware. This is a very different approach for Apple as usually they make their money off the hardware, not the software. I think if they get the good up and they are good looking, then I think it could be a winner for net generation movie watching.

Testing reveled the Apple TV interface is in 1080p and photos are in 1080p, but it can't decode HD content bigger than 720p. It upscales content to 1080p. It's built in upscaler seems to do as good and sometimes better of a job than a TV's build in upscaler (from 720p to 1080p.) There is an awesome thread over at MacRumors that I am following for all the changes. I am still looking for a YouTube upload of the new intro video though....

No its that I had to purchase a better video card then my built in one to watch 1080p content off a blu-ray disc drive. So i was curious about the Apple TV, but it seems that it just upscales which is not the same as native 1080p. My bad....

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