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Apple Lowers DRM-Free Music Price


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Apple sells the majority of its music tracks on iTunes for 99 cents, which come encoded at 128kbps AAC and wrapped in DRM copy-protection measures that limit their use to five computers and seven burnt CDs. $1.29 iTunes Plus tracks are encoded in the higher quality 256kbps AAC and are not held down by any restrictions. Steve Jobs said that iTunes Plus songs will be lowered to 99 cents, while DRM-protected songs will be 99 cents as well. If Apple wants to keep market share, they need to do this to compete with Amazon. Apple intends to drop the prices as soon as tomorrow. Those who do not have iTunes Plus enabled should do so.




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