Ludox Posted December 10, 2021 Share Posted December 10, 2021 https://9to5mac.com/2021/12/09/apple-renews-mammoth-trademark-hinting-at-potential-name-for-macos-13/ 3 Link to comment Share on other sites More sharing options...
etorix Posted December 10, 2021 Share Posted December 10, 2021 I'm not sure it would be a very wise choice for a name… Outside of California (that is, for 99.4 % of the world population) it instantly evokes a long-extinct, heavy pachyderm rather than a fancy mountain resort—not quite the kind of branding you'd want in high-tech. 4 1 Link to comment Share on other sites More sharing options...
xtraa Posted December 16, 2021 Share Posted December 16, 2021 Haha, yes there also has been a meme with a Version of Mac OS Elephant in the past, I guess it was on the net since all these cats were around. 😄 Link to comment Share on other sites More sharing options...
fantomas Posted December 16, 2021 Share Posted December 16, 2021 The real question is at what level (if) is it still relevant to absolutely give a name to the next new macOS version? 1 Link to comment Share on other sites More sharing options...
etorix Posted December 16, 2021 Share Posted December 16, 2021 The name features prominently in "About this Mac" while the version number is in small type below. Having a name feels less technical than a string of numbers. If I were to take a guess, I'd venture that having and using a name is regarded in Cupertino as an important part of the Apple experience. By contrast, it is obvious that selling (Intel) processors which are three of four generations behind current is unimportant—and displaying the full (numerical) model of these processors is entirely dispensable. 1 Link to comment Share on other sites More sharing options...
Aluveitie Posted December 17, 2021 Share Posted December 17, 2021 On 12/10/2021 at 3:45 PM, etorix said: I'm not sure it would be a very wise choice for a name… Outside of California (that is, for 99.4 % of the world population) it instantly evokes a long-extinct, heavy pachyderm rather than a fancy mountain resort—not quite the kind of branding you'd want in high-tech. El Capitan also only meant "Captain" to most people outside of California. I don't think Apple cares that much about this aspect. Link to comment Share on other sites More sharing options...
mnfesq Posted December 21, 2021 Share Posted December 21, 2021 I'm sure that California's state government, responsible for taxing Apple and providing it with various tax breaks, appreciates the California names as all of the names of macOS of late are major California tourist destinations. Link to comment Share on other sites More sharing options...
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