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  • Ed
    As widely anticipated, Apple upgraded its retail Apple stores worldwide with iPads in place of paper price tags and product info - definitely the future of physical retail!
     
    Check the video below to see an interactive iPad in action in the Sydney Apple Store.
     
    Apple also released an updated version of its Apple Store app which now lets you custom build Macs with their CTO options just like on the web-based Apple Store.

  • Ed
    Apple's 10th anniversary since opening its first retail store may be marked by an event if the Mac rumormill is to be believed.
     
    Speculation of an event includes rumors that staff will be required to work an overnight shift this Saturday night until mid-Sunday, with said staff having to lock up their mobile phones and sign an NDA for the duration of the special shift. Common rumors are that all staff will now be equipped with iPads for serving customers.
     
    On a related anecdotal tip, check out the video below of a younger, healtheir-looking Steve Jobs introducing the first Apple retail store back in 2001, before the stress of world-domination took its toll:
     

  • Ed
    The rumourmill is a alight with talk of updated MacBook Air models hitting the shelves as soon as next month, or possibly July.
     
    As is predictable given the introduction of the updated MacBook Pro's earlier this year, the new MacBook Airs are expected to only be a minor upgrade featuring a Thunderbolt port for ultra-fast data transfer to compatible devices, and Intel's latest Sandy Bridge architecture for faster processing.
     
    The new MacBook Air is expected to go into mass production late this month, with a release and announcement expected either in June or July.
  • Ed
    Incredibly, an article about Apple from Fortune magazine (that's right, just the article, not even the magazine) has made it to the Kindle Top 10 Bestseller list.
     
    Adam Lashinsky has written an article, "Inside Apple", for the Fortune, which is available to subscribers of the popular business magazine. Non-subscribers could also buy a copy of the magazine at $4.99 a pop, or in this case Fortune wisely decided to release this particular article as a stand-alone document for just $0.99 - a shrewd move, seeing the article reach the Kindle Bestseller list.
     
    The article includes tidbits about Apple's prolific CEO, Steve Jobs, and how Apple works from the inside.
     
    To get the "Inside Apple" article as a standalone article for Kindle click here.
  • Alessandro17
    Apple released the much anticipated iMac updates today, upgrading the processors to Quad-Core CPUs across the entire range and including Thunderbolt.
     
    Apple today updated its signature all-in-one iMac with next generation quad-core processors, powerful new graphics, groundbreaking high-speed Thunderbolt I/O technology and a new FaceTime HD camera. Starting at $1,199, the new iMac is up to 70 percent faster and new graphics deliver up to three times the performance of the previous generation.
    The new iMacs feature quad-core Intel Core i5 processors with an option for customers to choose Core i7 processors up to 3.4GHz.
     
    The 21.5-inch iMac has a single Thunderbolt port while the 27" features two Thunderbolt ports.
     
    21.5" 2.5GHz Quad Core i5, AMD 6750M, 500GB, $1199
    21.5" 2.7GHz Quad Core i5, AMD 6770M, 1TB, $1499
    27" 2.7GHz Quad Core i5, AMD 6770M, 1TB, $1699
    27" 3.1GHz Quad Core i5, AMD 6970M, 1TB, $1999
     
    Core i7 Processors are available as configure-to-order options.
     
    Source: MacRumors.com
  • Ed
    As promised last year, Apple has launched its new Apple Support Communities as a replacement for its successful "Discussions" support board.
     
    The new support forum has an emphasis on social networking features, allowing user to "Like" posts, and also encouraging customers to help eachother and rewarding those that help on a points basis.
     
    There's many nice new touches in the new support forum; users can see all posts from a particular user, easily sign up for email notifications from a particular topic or user, the ability to list all Apple products that you own, an HTML editor when writing a post, and much more.
  • Ed

    iOS Apps coming to Apple TV?

    By Ed, in OSx86,

    A glitch in Apple's App Store has fuelled further speculation that a major software update to the Apple TV is in the pipeline that will give it the ability to run iOS Apps on your TV.
     
    Yesterday, a number of apps on the App Store such as Evernote and Prompt started showing "ix.Mac.MarketingName" as a compatible device, alongside existing Apple iOS devices "iPhone" and "iPad".
     
    The second generation Apple TV, which was launched last September, was widely speculated to support iOS apps in the future given the fact it runs a version of the iOS and shares the same A4 processor as the first-generation iPad and current-generation iPhone.
  • TH3L4UGH1NGM4N
    Well as Apple goes through it's tower scaling uprise, they gain a few and lose a few people and today marks the leave of yet another great Apple family member, Bertrand Serlet. Serlet has worked along side Steve Jobs for a wondrous 22 years with Apple and NEXT. Serlet served as the senior vice president of Mac Software Engineering where he previously worked for Xerox PARC.
     
    To give a little more background about Serlet as a few are probably wondering why is the leave of this Software Engineer from Apple is so historic well here is a little more on where Serlet is coming from.


    Under Serlet's belt sits a Doctorate in Computer Engineering
    Spent four years working for Xerox PARC (now known as Palo Alto Research Center)
    Collaborated with NeXT in 1989
    Joined Apple in 1997
    Resurfaced back into Apple in 2009 to pilot Mac OS X engineering
    I could of course go more in depth on many areas throughout his working life but I would be digressing from the subject matter. The successor to the title of Senior Vice President of Mac Software Engineering will be none other than Serlet's right hand man, Craig Federighi. Federighi is the current Vice President of Mac Software Engineering side next to Serlet who will now take the leading role of Mac Software Engineering while also reporting to the CEO, Steve Jobs.
     
    Here is the Press Release for those who want to follow a bit closer:


     
    CUPERTINO, California—March 23, 2011—Apple® today announced that Bertrand Serlet, Apple's senior vice president of Mac® Software Engineering, will be leaving the company. Craig Federighi, Apple's vice president of Mac Software Engineering, will assume Serlet's responsibilities and report to Steve Jobs, Apple's CEO. Federighi is responsible for the development of Mac OS® X and has been managing the Mac OS software engineering group for the past two years.
     
    "I've worked with Steve for 22 years and have had an incredible time developing products at both NeXT and Apple, but at this point, I want to focus less on products and more on science," said Bertrand Serlet, Apple's senior vice president of Software Engineering. "Craig has done a great job managing the Mac OS team for the past two years, Lion is a great release and the transition should be seamless."
     
    Federighi worked at NeXT, followed by Apple, and then spent a decade at Ariba where he held several roles including vice president of Internet Services and chief technology officer. He returned to Apple in 2009 to lead Mac OS X engineering. Federighi holds a Master of Science degree in Computer Science and a Bachelor of Science in Electrical Engineering and Computer Science from the University of California, Berkeley.
     
    Serlet joined Apple in 1997, and has been involved in the definition, development and creation of Mac OS X, the world's most advanced operating system. Before joining Apple, Serlet spent four years at Xerox PARC, then joined NeXT in 1989. Serlet holds a doctorate in Computer Science from the University of Orsay, France.
     
    Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software. Apple leads the digital music revolution with its iPods and iTunes online store. Apple has reinvented the mobile phone with its revolutionary iPhone and App Store, and has recently introduced iPad 2 which is defining the future of mobile media and computing devices.




    We'll miss your lovely accent Mr. Bert and your get wrenching take on Microsoft Windows Vista copying Mac OS X.
    Source:


    9to5mac
  • Ed
    With the announcement of the iPad 2 now behind us, the rumormill is starting to center around the iPhone 5, which is widely expected to be announced sometime this summer, as per all previous major iPhone model announcements.
     
    The next generation iPhone may feature a slightly larger screen, up from 3.5" to 4". These latest images below show allegedly leaked "mold engineering drawings" of the iPhone 5, which look very similar to the current iPhone 4 but with a very subtly enlarged edge-to-edge screen.
     



     
    Previous rumours had hinted towards an aluminium backed iPhone 5, similar to the original first-generation iPhone, which may address concerns around the fragility of the current glass-backed iPhone 4.
     

     
    Also expected in the iPhone 5 is the new dual-core A5 processor that's featured in the latest iPad 2, which was further fuelled by the discovery of references in iOS 4.3's kernel to the iPhone 5's codename.
  • Ed
    Apple has announced the widely-predicted successor to it's revolutionary tablet device; the iPad 2.
     
    Although the new iPad doesn't feature the anticipated retina-display than its smaller iPhone 4 sibling got last year, it does sport a thinner and lighter design, improved battery life, and comes with either a black- or white-fronted bezel (but still with an aluminium back). One of the most keenly sought features finally made its debut on the iPad: front- and rear-facing cameras, allowing for FaceTime and HD video recording.
     
    Alongside the new iPad is version 4.3 of the iOS, which boasts the same Nitro JavaScript engine as Mac OS X, giving Safari twice the performance with JavaScript. iOS 4.3 also features AirPlay enhancements to allow iTunes users to stream music from their Mac or PC to their iOS device.
     
    Quietly introduced amongst all this was a key component for any iPad or iPhone 4 owner: an HDMI adapter to output HD video from your iPhone 4 or iPad 1/2 to an HDMI TV/monitor. The adapter also supports video mirroring for the iPad 2, allowing business users to do presentations via their iPad on large screens.
     
    For more info, check out the Apple website.
     

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