Aparently, it'll be around £300-400 (price not confirmed yet, she said), but will come with 6 months worth of unlimited data (Wifi and UMTS/EDGE/GPRS).
Sounds like a great idea to me! I spend most of my money on data, but I don't use my phone that often to warrent a contract - pay as you go iPhone sounds perfect for people like me!
Let's just hope the pricing comes in at the lower end of that bracket