Since 10.8.4 it's possible... Because I just did it!!! and for the information newer Broadcom cards like 4357 can not be rebranded because Broadcom implemented something that blocks the change...
Here is the proof:
Credits go to toleda ( https://github.com/t...airport_pcie-hm )
I just had to install the enabler kext and then insert my device id into 4360's kext.. and it was working
For other guys to use them, I have attached the working kexts for 10.9 Mavericks (I don't know if they will work on 10.8 ML or not, so test please..)
Supported Cards (According to toleda):
Native Airport PCIe Half Mini cards.