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How far would you take your branding?


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So, I found this article where someone tattooed the apple logo onto their leg. The guy has an idea about a social website that connects people through what they use/wear. It seems like a pretty good idea, but how far do people really take their branding. What do you think about this idea?

 

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http://www.kontain.com/joakimnorman/#entries/entry/6852

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