Last night, Apple posted 3 new Get a Mac (also known as Mac vs. PC) ads. Two of the 3 ads focus on people's general attitude when it comes to Vista, and the fact that many people are actually downgrading to XP. The 3rd one focuses on the Mac's compatability and ease of use.

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Podium Ad
PR Lady Ad
Boxer

They're quite funny!

It's odd, the Get A Mac advertising campaign didn't really work at all over here in the UK. Mitchell and Webb did them. Mac just seemed like a cock, so everyone sided with PC.

Has anyone tried to get the videos to play on an iPod Touch or iPhone? I was able to get some of the other videos to play but these ones won't. Looks like I will have to wait until I get home...

Heh - that was great.

The political campaign ad is the best of them.

It's Ads, not Adds

I thought they were funny

Very funny. But after seeing the 'mac' guy in the movie "Live Free or Die Hard" I see him in a whole different light.

Me too. Gosh I love the die hard series.

Notice how, neither of the ads actually say anything about Mac or Apple...Heck even Leopard...Shouldn't they at least mention something like, 300 features....That's it is better or something... Because all they say is that XP is better than Vista...Okay...So where exactly does this become a ad for apple? Because the only message I am getting is XP is better...than Vista...And Leopard doesn't exist?

Hah, I just got to watch them, that's funny.

Anyone else notice how they kinda promote XP in a way? LOL, in a weird twist, it could actually boost Windows XP sales. Talk about irony.

the political campaign was the funniest.

Isn't the boxer one kind of ... contradictory? "This isn't a competition". then what is the point of that ad?

I will actually be downgrading today from vista back to XP, kinda sad but too many problems that aren't worth the eye candy

PC got completely owned by Mac. Like he normally does, and he makes fun of himself alittle, but in these....it's just terrible. He makes himself look so bad. I think these are the best ones other than the Security one and the one with the counselor.

This line is great.

LOL on the "no coment" ha ha

Some people really miss the point of these ads, Mac is not degrading PC at all, PC is doing it all by himself and Mac feels sorry for him. Apple hit well with these ads, it's just a shame people dont get it and Windows users go on the defensive about it, which is shown in the ads.

Apple can take pot shots at Windows and PC's because they are the dominating platform, the ads target weak points about PC's/Windows which are true, unlike Microsoft which have to FUD the competition rather than use "Facts". Ironically the same so called facts Microsoft used to FUD the competition ended up biting them in the arse, thats not happening with Apple because what they say ring true to PC/Windows owners.

According to Dictionary.com



Hmmm....but isn't a mac also built around a microprocessor for use by an individual, as in an office or at home or school?

Ooookay...

So a PC is only a Mac if it has Mac OSX on it....

What if I download and put Mac OSX on my Windows Computer? Do I technically own a Mac?

Too be honest, these flame wars are getting rather lame, or down right retarded...

You guys keep saying that Macs are great....Even though without Mac OSX, the mac is just a PC... Wow, that is like those retarded people that think their Dell monitor is the computer...

Seriously guys, are acting like freakin idiots...

Do Windows users go around and say Windows is better than a PC...NO! AND YOU KNOW WHY?!?! BECAUSE IT IS TWO FREAKIN' DIFFERENT THINGS!

MAC OSX IS NOT A MAC
TWO FREAKIN DIFFERENT THINGS!

WHEN YOU SAY MAC IS BETTER THAN A PC, all you are literally say is that...

A system with an apple logo is better than a system with...other logos(ex. dell)

funny stuff...

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So picky.

:-) lol! i am one of them who downgraded from Vista to XP. Now 10.4.10 is my primary OS>

commercials are meant to interest, or inform someone into buying something.

the whole lot of these advertisements are like people jerking off to an image of themselves in a mirror.
they seem like inside jokes for apple users. the few times i've been with others and seen one of these ads
on T.V. no enthusiasm was generated, cause people have learned to blank out wisecracks in commercials.

just show the desktop in action. people are interested in actual information, and visuals. billions of people
still don't know what OS X looks like , or how it works.

it's crazy how much money they are wasting on these amusing pieces of crap.

Maybe if you install Leopard you will downgrade to Tiger...

I could not downgrade to XP beacause lack of drivers

Haha, like people actually do that.

I have both Leopard and Tiger installed. They each run the same, and I still perfer Tiger over Leopard, so...

Yes, like people actually do do that.

I think all these Mac ads are rather white-centered...
Look there is only on ad where there is a black guy: http://www.youtube.com/watch?v=Rolx3HQbs74 "Computer Cart" and here he plays the role of an "error"
Heck, basically there is no other variation of races besides white from there on..
Just white, white, and more white people...

Soooooo.....Mac is a white man's computer?

Dude, what are you like 12 years old?

People often refer to a computer running windows as a PC. This does not mean they are calling it a personal computer based around a microprocessor, blah blah blah. It just means windows-running computer (99% of the time).

People refer to a Mac as a computer that Apple Inc. manufactures. If you had a MacBook, and just ran windows on it, it would still be a Mac.

If you run OSX on a computer that Apple Inc. do not manufacture, then that is a PC running OSX.

When we say Macs are better than PCs we mean computers manufactured by Apple Inc. are the best on the market, and are better (for a variety of reasons) than another computer running Windows.

I don't know why I feel the need to educate people...

They make attention, and they do actually what this line is saying. It is not working on everyone, but the subtle message is actually very clear. These are series of commercials, in which each and everyone would make a point of some small things which would frustrate a pc user but be ok on a mac computer. All these are small drops that will eventually change the mind of someone deciding for what to buy.They make attention, and they do actually what this line is saying. It is not working on everyone, but the subtle message is actually very clear. These are series of commercials, in which each and everyone would make a point of some small things which would frustrate a pc user but be ok on a mac computer. All these are small drops that will eventually change the mind of someone deciding for what to buy.

That's fun, when precisely it's Mac OS the one that won't work on anything but Mac hardware

Well thats because it's made to be like that and has big advantages for the platform, no legacy baggage, optimized for top level hardware, less compatibility problems. Apple can swing updates out fast and new versions because the platform is like this.

Yeah funny that, how Apple makes OS X and makes the hardware to go along with it... Very strange...

Tell you what else is strange, how it's illegal to run OS X on anything which isn't genuine apple hardware.

Isn't that odd.



Oh by the way I'm being sarcastic.

Yup i know, that's why Mac OSX is apparently more stable than windows: you can't buy the cheapest chinese Nvidia clone and plug it into a Mac (or any nvidia for that matter), but you'll probably want to buy it and will work on a PC with more or less success.

The problem for me is that one of those ads say that the last japanese gadget will work nativelly on a mac and won't work on a windows-based pc, when it's MS windows who has an "anything goes" approach to the OS and Apple has the "get my stuff or don't get any stuff at all" way. That's the problem with those "get a mac" ads: in most cases they are not telling the whole true, or, in worst cases, directly saying something that is false.

your point being?

My point is that OS X is only designed to work on Apple hardware for a few very good reasons.

1. Simplicity
2. Compatibility
3. Continuation of design

Not that I want to sound like an Apple ad, but Macs do just work out of the box. I've never had to download or install any additional drivers to get my printers/scanners/cameras/external drives to work with my mac. They just work.

Also, Apple are a very design-led company. Macs look great. You show me a manufacturer that makes computers with half the design, class, and functionality that apple do. Continuation of design is therefore very important to apple.

Believe me, it is a very good thing that apple limit OSX to only run on Apple hardware.

qft

i know, and i agree completely with you. What i find disturbing is that they make ads saying "anything will work on a Mac, but probably won't on a PC", when the dessign philosophy is the opposite.

Thanks for that, but I don't intend on editing my post.

I really pity people like you.

I want to go back to Tiger on my macbook... Leopard has some stability issues.

I've seen several people do this. Leopard is not presently without its issues. Sure they'll get fixed over time, but some people, for one reason or another, simply can't wait so they revert to what they know works perfectly - i.e. Tiger. Another site posted a list of some known 10.5 issues and it was rather varied. According to Steve jobs next week several fixes will be issued and 10.5.1 will be released soon after that, so Apple will need to whittle away at these issues over time. We use both 10.4 and 10.5 and we probably will for a little while longer. As for the new ads, they are funny. I also thought it was interesting how Dodge has now copied the basic iPod ads (same music and style). Especially liked the ad with the PR lady spinning everything that PC was saying. The new Apple iPhone ads by contrast are very boring and need to be reworked, and until then they need to stop showing them.