Apple iTV rumors heat up
Rose predicts that the new device from Apple will be priced at just $99 and will run iOS (as on the iPad and iPhone/iPod Touch). Through iOS users will be able to browse the App store and load games, TV apps, video sharing/streaming/recording apps, etc. This seems like a logical evolution of the Apple TV, and brings it inline with the established iOS platform.
Controversially, it's expected that content producers will be able to use iAds to directly monetize their content, potentially cutting out cable and satellite companies as the content will be distributed over an Internet connection.
Also predicted is the use of the iPad as a remote control, which is not far from the reality of today with existing Apps able to turn the iPad into a home cinema remote. Again, this would seem to be a logical decision for Apple to make, and we'd hope it'd extend remote functionality to the iPhone/iPod Touch too.
The anticipated launch for the iTV is this September, which is also when new iPod Touch models are expected to be announced.